A Billion Reasons to WatchColor your world with over a billion colors* for a lifelike picture that makes it look like you're there.
Express Your ColorClearly experience a vivid world of color.
Engineered to AmazeEnhance your picture and sound with AI from the a7 Gen 5 AI Processor 4K.
Bring It to LifeThe perfect picture is closer than ever thanks to AI Picture Pro that automatically enhances contrast and resolution with AI 4K Upscaling and AI Tone Mapping for outstanding lifelike images every time you watch.
Ready Morning, Noon or NightNo matter how bright or how dark your room is, you'll experience just the right brightness with our AI Brightness Control that automatically adjusts your screen to match the room.
See It. Hear It. Feel It.The 7 Gen 5 AI Processor lets you feel the action all around you as it automatically up-mixes 2-channel audio into virtual 5.1.2 channel sound for an immersive audio experience.
Convenience Customized to Fit YouLG NanoCell TV features a convenient voice-activated interface that's totally personalized for you.
It's Called Magic for a ReasonQuickly point, click, scroll or use voice control to find your favorite content faster with the LG Magic Remote.
You, Me & Maybe the DogCustomize your viewing experience with separate accounts and personalized recommendations for every member of your family.
Binge-Worthy Streaming Starts HereFind your faves fast with built-in access to Netflix, Prime Video, the Apple TV app, Disney+, HBO Max* and instant access to over 300+ free LG Channels** with everything from comedy to movies to sports.
Real Time & Really ImpressiveNever miss a moment with real-time updates from your favorite teams and most important matches.
Bring the Theater HomeBring your favorite movies to life in stunning color on LG NanoCell TV's ultra-large screen.
Just the Way They IntendedSee their vision just how they envisioned it with FILMMAKER MODE* that automatically preserves the director's original colors, settings and frame rates for a true at-home cinematic experience.
Elevate Your SceneEnjoy scene-by-scene picture adjustment to automatically adjust the quality of what you're watching.
Bring Home the WinTransform your gaming experience with fast, smooth gaming that fully immerses you in the game.
Take Gaming to the Next LevelEnjoy fast-paced gameplay with minimal tearing, stuttering and input lag thanks to support for AMD FreeSync Premium on LG TVs.
The New League of GamingWith the seamless addition of GeForce Now*, there's a whole cloud of games waiting for you to play. Rediscover games you love and find new favorites straight from your television.
Up Your GameMake it the best gaming experience by quickly adjusting all your game settings in one location.
Geared Up FTWBe at the top of your game with FreeSync™ Premium to experience real-time action-plus, the LG Game Optimizer and 2 HDMI 2.1 ports get you (and keep you) in the action.
A Smarter Way to Shop at HomeYou can conveniently watch and shop in one app that gathers the products and offers from popular shopping partners in one place.
*Simulated image.
